Al Shafar General Contracting needs a new corporate identity that is visible and creates exposure to stand out in the oversaturated UAE market with Contractin g & Construction companies.
Moreover Al Shafar General Contracting needs to differentiate the Company from all the other Shafar Contracting companies.
Solution
A positioning statement that says:” “Reliability You Can See”.
Results:
DEEPRED convinced Al Shafar General Contracting to use the acronyms “ASGC” only as part of their verbal identity, to reinforce the differentiation from the other family members.
New visual identity: Based around the shape of a fluttering flag that forms an impressive “.