Al Shafar General Contracting needs a new corporate identity that is visible and creates exposure to stand out in the oversaturated UAE market with Contractin g & Construction companies.
Moreover Al Shafar General Contracting needs to differentiate the Company from all the other Shafar Contracting companies.
A positioning statement that says:” “Reliability You Can See”.
DEEPRED convinced Al Shafar General Contracting to use the acronyms “ASGC” only as part of their verbal identity, to reinforce the differentiation from the other family members.
New visual identity: Based around the shape of a fluttering flag that forms an impressive “.